Chopard have added the L.U.C XPS Poinçon de Genève 125th Anniversary Edition to their portfolio to celebrate the birthday of the Geneva Seal.   Poinçon de Genève, Hallmark of Geneva, Geneva Seal, Seal of Geneva – whatever you wish to call it, if your watch has one then it has been subject to [...]

    Chopard add to their collection of chronographs with one which is capable of timing a 24 hour event, the Chopard Jacky Ickx Edition V -  named and designed in honour of the legendary endurance racer, who won the Le Mans 24-Hour event six times.   There are many ways to de-stress and switch [...]

    Chopard didn’t just tweak the dial design of this year’s Superfast Chrono, they added the horological equivalent of a double overhead cam – a split seconds timer.   Each year Chopard re-design some of the sporty timers in their Classic Racing collection and release them in small series limited editions.  The collection includes [...]

  Chopard have been sponsor and official timekeeper of the “world’s most beautiful road race” since 1988.  It should therefore be fitting to release a watch in tribute to Italy’s traditional racing colours, Rosso Corsa.  A natural evolution, except for one problem – the perplexing red dial.  Now there have been some woefully bad red [...]

To add to their 150th Anniversary releases, Chopard present a new limited edition piece – the Chopard L.U.C Tourbillon Esprit de Fleurier. The piece bears tribute to both Louis-Ulysse Chopard who established a watchmaking business in 1860 and to the unique and beautiful art of Fleurisanne engraving, a technique which can be appreciated through the [...]

Chopard present a new chronograph piece to add to their 150th Anniversary releases – the Classic Racing Superfast Chrono.  Fans of the brand will be aware of their connections with the world of classic cars, which not only inspire their sporty pieces, but also keep the boss content with a diary full of vintage car [...]

Chopard have some great looking watches in their Mille Miglia and Gran Turismo collections, and regular updates or limited editions over the years help to ensure that interest is strong on the brand. This year, to commemorate their 150th anniversary, they have revisited their Gran Turismo XL and also joined forces with a rejuvenated Alfa [...]

Chopard present the Chopard Grand Prix de Monaco Historique Chronograph 2010.   Chopard Grand Prix de Monaco Historique Startline     Old grand prix cars never die…… they get tuned up and transported back to Monaco every two years for the Grand Prix de Monaco Historique.  The Automobile Club of Monaco organise the biannual event [...]

The aptly named Chopard Happy Diamond portfolio of watches is I feel impossible to dislike, ok maybe some of the “mother-of-the-bride” pastel shaded chronograph editions are a bit too sugar coated but the collection has a broad appeal and without doubt has gained Chopard a younger client  base worldwide. The original concept was apparently inspired [...]

The connection between cars and luxury men’s watches is a strong bond which has inspired the creation of numerous iconic pieces.  Watch brands such as TAG Heuer, Rolex, Panerai and Richard Mille, to name but a few have released car-themed collections to enthusiasts eager to own a timepiece whose name and design inspiration is taken [...]

Chopard continues its proud associations with the world of classic cars with the release of a new watch with true motorsport heritage – the Chopard 1000 Miglia GT XL Chrono Split Seconds.  The Mille Miglia road rally event for vintage cars runs over 1000 miles of Italian roads and has become known as the world’s [...]

Chopard   When, in 1860, the young Louis-Ulysse Chopard first established his watchmaking business in the small Swiss town of Sonvilier, it was always going to be different to the many similar-sized watchmakers then active in the Jura region. For Chopard had his eyes quite firmly fixed on a sector which could be permeated only [...]