When it comes to appointing a suitable ‘ambassador’ for your watch brand, much consideration will be put into the decision as to which stellar luminary will get to grace your marketing material, and also how they, as human beings are perceived in the public and media domains. For the greater part, these ambassadorial roles mostly [...]
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Brand ambassadors – Could we have our watch back Mr Rose?
F1 drivers and their watches
As the driver replaces his steering wheel and steps out of his cockpit in parc ferme after two hours of intense concentration and having been subjected to grueling g-forces, noise and nearly always high temperatures, he waves to his team and supporters before being ushered away into the paddock building as he makes his way [...]
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