The Big Bang, signature collection of the Hublot brand is quite simply a fine example of the perfect horological business model – one product (-ish) with infinite possibilities for limited edition versions, all credit to Hublot’s enigmatic CEO Jean-Claude Biver, a master in global product placement.
A new edition, the Hublot Aero Bang FMM, a collaboration with the Mexican Football Federation (FMM) has just been unveiled and will be a limited edition of 250 pieces. This is the second tribute piece released in this sporting partnership, the first in 2007 was a fairly tame affair compared to the latest boldly styled piece which features strong use of the green and red Mexican team colours on the openworked dial and hands.
Hublot Aero Bang FMM
Other football-themed releases by Hublot include pieces forManchester United, the Swiss National team and a recent tribute to Diego Maradona. A few weeks ago Hublot became the first official timekeeper in the history of the FIFA World Cup, perhaps marketing strategists at Omega etc also deserve a Big Bang….on the ear, for letting that one slip by.
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