Do you ever wake up on a morning and absent-mindedly try to strap your car to your wrist? You do? Well, in case you are such an individual, Linde Werdelin will soon have the watch for you in the guise of a new SpidoSpeed Chronograph!
And even more so if your car happens to be a Lamborghini Reventon they have!
Linde Werdelin are without doubt one of the most energetic and exciting young watch makers in the industry – they are one of the first watch brands to totally embrace the new media platforms available today with gusto and as a result, their über-cool series of animated adventure-themed adverts are all over the internet. It’s impossible to miss them and be drawn into their campaigns. On top of the brilliant marketing savvy, add to the mix that Linde Werdelin watches are inventive and mould-breaking in their design and functionality – not challenging, but instead bringing something new and previously only conceptualised by other watch designers – they are futuristic yet aesthetically (if not fiscally) accessible and very, very desirable.
So today when Linde Werdelin dropped us a few tantalising tempter images of what’s fast approaching us, I thought I could hear the industrial bark of a V12 rapidly closing in from a distance – you see the first thing to hit me instantly was the ‘I recognise that face’ feeling, where something just clicks and the family/design lineage becomes obvious. The two images provided by Linde Werdelin are just tasters and reveal little about the actual watch – which looks like it’s a new titanium chronograph as a natural extension of the SpidoLite collection – but a lot about the design influences.
OK, I’ll admit that it’s a lot of conclusions to reach from a couple of partial and oblique images, but considering the original SpidoLite pieces drew their design inspiration from the strong but lightweight F1 chassis, there is previous form here. See what you think yourself……
However I see it, there are cues from the Reventon all over the new Linde Werdelin piece – or maybe it’s vice-versa, but if you ever find one day that your SpidoSpeed Chronograph won’t fit on your bedside table as you turn in for the night/day/dawn/dusk, then maybe you’d better check you haven’t accidentally parked your watch in the garage…..
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