The merging of watch companies with motor sport teams and events often prove to be flighty dalliances – witness the comings and goings of F1 partnerships etc. etc. But there are exceptions. Chopard have been sponsor of the Mille Miglia since 1988.
Theirs is a most authentic partnership, and part of its charm and perhaps the reason for its longevity is the fact that both of Chopard’s main men are unashamedly smitten by classic cars and the chance to fling them around between the ditches of some rather picturesque country lanes. Such an intimacy could not be found with any other brand, and with it Mille Miglia can be assured that their branding will be handled in a most respectful manner and Chopard’s Co-President and Honorary President can indulge themselves by blowing away the corporate cobwebs in quite simply the best way possible.
The Chopard Mille Miglia collection is also rather special. Each year inspires a new edition thematic of the race and its symbolism. Not simply empty tributes, these are well designed chronograph timers with clean and readable dials, quality cases and precision COSC certified calibres.
The Chopard Mille Miglia Chronograph 2013 packs in hours, minutes and seconds plus a trio of slightly conjoined silver counters, a tachometric scale located on the bezel, a 24 hour scale on the dial edge and a Mille Miglia arrow framed date window.
These are and always have been big, chunky wristwatches. Case size of the 2013 model is 42.8mm, but it is penned to taper to 44mm across face-on – marginal I know, but on the wrist it has a noticably broader bezel.
Two editions of the Chopard Mille Miglia Chronograph 2013 will be available, a steel case model or a rose gold model limited to 250 pieces.
More? Have a look-see at our Chopard Archives (featuring all the racey stuff and more…)
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