When Hublot and Ferrari became partners back in November 2011, both companies and their exceptional CEO’s had so much to offer to the new business relationship, we wondered – who wooed who?

Since then the merging of the two powerful brands has been tastefully achieved, and is about as subtle as you could imagine would ever be possible.  There has been no hasty rash of releases, quite the opposite in fact – and the on-dial branding has been low-key and slightly understated.

That technical off-spring should follow such a dalliance should have been in no doubt and the new Hublot LaFerrari MP05 Masterpiece, with its “engine block inners”  is just about as automobile-inspired as you can get, even in this industry.

The technical challenge lies in the achievement of an exceptionally generous power reserve from the manually wound calibre.  At present the Rebellion T-1000, one of my favourites, has the longest at 1000 hours, but Hublot’s has a tourbillon making it a record-setter in this genre at 960 hours or 40 days – a feat which requires eleven spring barrels all neatly lined up in formation adding function to this highly unusual calibre panorama.

Time is indicated using cylinder-like displays all lume-enhanced for readability.  Hours and minutes are to the right, power reserve to the left with the seconds integrating with the tourbillon cage.

The Hublot LaFerrari MP05 Masterpiece will be limited to 50 pieces, details at Hublot.

More on the Hublot/Ferrari Partnership here.

Popularity: 1% [?]

Hublot, creators of swanky, techy timepieces, official partners of Ferrari, official watchmaker of F1, football teams and entire football tournaments now offer the ultimate in customer service -  a courtesy watch for when yours is being serviced.

Hublot term this their “Atelier Watch” and it will be available at all of their boutiques for use until your own Hublot arrives back from the menders in tip top condition.  It’s not a flamboyant or peacockish timepiece  but it does provide you with a “spare” watch free of charge and it also offers the brand another opportunity to do what they do best – stealing a march on all the other watch brands in the business.

The Hublot Atelier watch has a black composite case and bezel and comes presented for use on a black rubber strap and is powered by a quartz movement – note the “not for sale” inscription on the dial.

There are now 49 Hublot boutiques worldwide, and this complimentary service will be offered to customers at the discretion of each.  Brand loyalty being of paramount importance, this is a fine horological customer service feather in the cap of Hublot which perhaps others might be inclined to follow.

Want to see some “For Sale” watches in the Hublot portfolio? View our archives here.

Popularity: 2% [?]

Ever been in the beer halls of Munich before a Bayern Munich home game?  If so you will discover a huge number of home fans in fine fettle, creating a huge noise while consuming choice German beers from huge glasses.  Hublot  announced earlier this year that they would be the official timing partner for Bayern Munich and now they unveil the celebratory timepiece to mark the dalliance, the Hublot King Power FC Bayern Munich.

Perhaps you’ve grown tired of all these Hublot sporting partnerships?  A little cynical perchance?  That may be, but no-one negotiates a partnership quite like Hublot, no-one has the foresight to nip in and corner entire sporting organisations (think F1, FIFA….)  and no-one is able to capture the essence of each sporting team or individual on a watch dial quite like Hublot can….

…and they’ve nailed it again.  The Bayern Munich piece features a little slice of the Baverian flag along with the teams colours.  The 48mm King Power case is made from satin brushed titanium, with molded black rubber and PVD coating aplenty.  The blue minute markers are transferred onto the sapphire and the use of red and white lume coating ensures readability.  Inside is the HUB4245 self-winding movement, skeletonised to its bare bones and with a power reserve of 42 hours.

The Hublot King Power FC Bayern Munich comes presented on a decorated black rubber strap and will be limited to 200 pieces.

More Hublot?  We have an archive bursting with images and reviews (lots of F1 and Ferrari stuff if football is not your thing….) here.

Popularity: 2% [?]

Hublot have, as well as their many other commercial interests, the added swagger of being the “Official Watchmaker of Formula 1″.  Naturally some track-inspired pieces should be expected and the latest to be released is the Hublot F1 King Power Great Britain, named in honour of the British Grand Prix.

To ignore the Santander-sponsored British Grand Prix simply would not do.  To the relief of many, Silverstone still host the event – an iconic track with long and fast flowing laps, a driver’s favourite and a place where many of the teams can relax as its logistic-friendly location is within an hour or two’s drive from team HQ’s and more importantly from friends and family.

This celebratory watch combines the now-expected, but none-the-less highly technical combination of materials – carbon fibre and ceramic bezel and King Gold (a Hublot exclusive, with an enriched hue obtained in the lab to look great on the wrist).  The case measures 48mm across and features distinctive brake disc styling with the synonymous H-shaped visible screws.  The dial is matt grey and black with gold plated indices and the covetable F1 logo at 12 o’clock.  Inside is the HUB 4100 automatic movement with 43 hours of power reserve.

The Hublot F1 King Power Great Britain will be limited to 250 pieces, and comes presented on an alligator leather/black rubber strap with some rather racy red stitching.

More Hublot?  We have an extensive archive of original articles and drool-worthy images here.

Popularity: 2% [?]

The Hublot Classic Fusion Tourbillon Skeleton Ferrari 250 GTO watch.

Back in November it was announced that Hublot would be partners with Ferrari, each company had so much to offer that we wondered “Who Wooed Who…”  If the cynic in you also wondered how many Ferrari/Hublot editions would have hit the shelves by now then – ya boo … in fact, very few.  As we predicted, Ferrari would provide a global network of fans, and Hublot would provide industry-savvy prowess which includes more than a bit of  “give them what they want, but in only in small series editions”.  So – how to enthuse fans of both brands in this mutually beneficial partnership if not simply by issuing timepieces?  With showcase events, of course, and this weekend Hublot will host the classic car event of the year, a historic gathering in the Champagne region for Ferrari 250 GTO’s and their owners.

This meeting will mark the 50th Anniversary of the Ferrari 250 GTO – the car which money alone could not buy, the car which Enzo Ferrari reserved only for buyers to which he granted his personal approval.  Only 36 were made, not all were cherished – some inevitably ended up in the ditch, some were raced and ended up in the tyre wall.  In a sublime spectacle 24 pristine 250 GTO’s and their owners will come from around the world to mark the anniversary and to be present when a special edition Hublot watch is unveiled.  Publicity coup?  Yes.  Classy?  More  than.

Naturally you would expect such a watch to take design inspiration from the Ferrari 250 GTO and it does. It’s 45mm titanium case has been remodelled to be curvaceous and sleek, and it’s exceptinal labyrinthine movement features, at 12 o’clock, a barrel drum reminiscent of the 250 GTO’s wheel rim.

The theme of exclusivity continues, the Hublot Classic Fusion Tourbillon Skeleton Ferrari 250 GTO watch will only be available for purchase by Ferrari 250 GTO owners and if desired, the chassis number of their car can be engraved on the movement bridge of the watch.

More Hublot?

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Our original article - Hublot To Partner Ferrari, But Who Wooed Who?

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Popularity: 3% [?]

This is the Hublot  Skull Bang developed by Hublot for Laurent Picciotto – and in an almost “guilty pleasure” kind of way it is strangely appealing.  Laurent Picciotto is the founder of Chronopassion, but he is not just a retailer – he is a vanguard for the industry, unafraid to offer patronage to the avant garde, the radical and the unpredictable, as well as the traditional stuff. Unusually in this business, his company aims to please the eclectic and the esoteric and does so successfully.  He portrays himself as a playful character, but his expertise and his influence on the watch industry is incalculable.

In 2007, M.Picciotto opened Hublot’s first ever boutique – public affirmation of his faith in the brand.  The Skull Bang pays tribute to his contribution in the best way possible, it is “toungue-in-cheek and rebellious”.  This is a shadowy timepiece, made from all-black polished and satin-finished ceramic and on its black galvanic sunburst dial, the inappropriate and entirely appropriate Skull transfer.

The Hublot Skull Bang for Laurent Picciotto will be limited to 100 pieces.

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Popularity: 3% [?]

When Hublot’s ebullient Jean-Claude Biver stepped onto the deck of one of Ernesto Bertarelli’s super-yachts to promote the latest Hublot/Alinghi timepiece last week, he must surely have done so with a little swagger. Although it has been 3 years since Hublot nipped-in and wooed Alinghi, from their previous timekeeping partner, Audemars Piguet, no watch brand could fail to appreciate the marketing worth of this alliance – Team Alinghi are such a successful symbol of “Swiss-ness” at the pinnacle of  global sailing events that they remain the perfect showcase for Hublot’s collections.

Last summer Hublot unveiled their Oceanographic 4000, a watch capable of  surviving depths of 4000m without imploding.  The Hublot King Power Alinghi 4000 more or less replicates the model with the addition of the coveted Alinghi colours.  Think that perhaps a 4000m dive watch is a bit drastic for the deck?  This is Hublot and mild or moderate simply will not do.

Everything about this watch is substantial.  Measuring 48mm across, it has carbon fibre a-plenty on the bezel and on the case.  On the case side are two screw-down crowns.  At 2 o’clock is a unidirectional crown to set the dive time protected by a mighty oversized guard.  The other crown at 4 o’clock is used for winding and setting the date and the time.  Both are perfectly positioned for ease of use.  The Alinghi colours and logo are eye-catching and enliven the dial.  Inside is the automatic HUB 1401 calibre with a power reserve of 42 hours.

The Hublot King Power Alinghi 4000 Carbon Fibre watch will be a limited edition of just 100 pieces.

More Hublot?

Last year’s Hublot Oceanographic 4000

Hulbot & Ferrari – But Who Wooed Who?

The Hublot Big Bang Ferrari – Unmistakably Hublot, Undeniably Ferrari

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Popularity: 3% [?]

Ahhhhh – tangible ripples of delight emanated from the Sepang International Circuit yesterday, and sent forth a collective outpouring of relief amongst the tifosi, both young and old all around the world as Fernando Alonso took the chequered flag thus ending the Ferrari F1 team’s drought of victories.

And so, we can finally and without further ado bring you our thoughts on the Hublot Big Bang Ferrari watch, safe in the knowledge that following the much publicised partnership of Hublot with Ferrari – a catch-all deal which includes association with the Ferrari F1 team – that Jean-Claude Biver had not, after all been sold a pup……. we jest, of course – win or lose, the Ferrari F1 team are, have always been, and always will be the most iconic on the grid, and the Ferrari/Hublot partnership has to be one of the most perfect product placements – ever.

So, to the watch, the first piece designed together with Ferrari.  When released last month at BaselWorld it caused quite a hubbub, and, even though in marketing terms Hublot have already moved on – the first of their King Power Euro 2012 models were unveiled today, the dust has not quite settled on the Big Bang Ferrari – and rightly so, it is magnificent.

The case has been upsized slightly to 45.5mm but if you expected that both brand emblems would struggle for dial, strap and case domination then you will be somewhat disappointed – this is an intelligently designed timepiece, it is unmistakably Hublot, it is symbolic of Ferrari, yet the merging of these two powerful brands is tastefully achieved and is as subtle as you could imagine would ever be possible.

A few clever details set this timepiece apart – a sapphire dial showcases the movement allowing a look-see to the shapes and forms shared by both horology and automobiles and the ingenious play with dimensionality – note the chunky, sculpted numerals and hour markers, the Hublot logo etched onto the sapphire and the cylindrical bezel all of which add layer upon layer of interest and depth.  The Ferrari logo appears on the elongated pusher at 4 o’clock and the Prancing Horse is featured more prominently on the dial at 9 o’clock, at 3 o’clock is a dashboard-inspired minute counter with an integrated “Modena” yellow date window.

Inside is the HUB 1241 UNICO self-winding column-wheel chronograph movement with a power reserve of 72 hours.

Two editions will be available, a titanium case edition and also an edition constructed from Magic Gold, Hublot’s scratch-proof precious metal which was only announced to the industry in December.  Each piece will be presented with two black leather/rubber straps and a quick change mechanism for ease of use.

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Popularity: 5% [?]

Fancy treating yourself to a gold watch?  Now even the most clumsy and blundering watch wearer can have one.  Hublot have created scratch-proof 18 carat gold, which they have very aptly named Hublot Magic Gold.

Metallurgy and Watchmaking are no strangers.  Hublot already have their own bespoke material, Hublonium, Rolex have “Rolesium”, a construction rather than a material term, Zenith have “Zenithium” and Richard Mille are experts in the use of Alusic – all techy stuff.  Silicon escapement wheels are all the rage and the use of carbon particles, ceramics, carbonitrides have become the norm.  Watches are getting stronger, harder and lighter.

What is different about Hublot’s Magic Gold is that although it may have been discovered in the lab, it is a retrospective to a very classical watchmaking material.  A gold watch is a traditional symbol of achievement, wealth and elegance.  A gold watch is something to be treasured and passed on, an heirloom piece.  What the creation of Magic Gold has done is to remove all the disadvantages of gold, a soft magnet for imperfections and made it wearable for today’s wear-and-tear generation.

Hublot have worked in partnership with the École Polytechnique Fédérale de Lausanne (EPFL) to develop the material, the process of which can be used in the future on materials other than gold.  The term “magic” was conceived when the material which although first appeared as a black mass, became golden when it was polished.

Hublot will present the first generation of watches created using Magic Gold during Baselworld 2012.

More information and images of the processes involved in the creation of Magic Gold at Hublot Nation.

Popularity: 5% [?]

After an announcement at Mugello today, it is official – Hublot are to be partners with Ferrari.  Both are strong global brands, both bring a wealth of potential to this new business relationship. At the helm of both companies are two exceptional CEO’s, who each have so much to offer that you would have to wonder – who wooed who?

Jean-Claude Biver, boss of Hublot has turned the fortunes of his watch company around and is a master of marketing who has developed strategic business partnerships where previously there were none.  Recently Hublot have become Official FIFA Timekeeper and the Official Watchmaker of Formula 1 – a cause of much frustration amongst other watch brands who had let both of these get away.   Luca di Montezemolo, CEO of Ferrari was one of Enzo’s assistants in the seventies, since then he has successfully hot-footed his way from project to project under the corporate umbrella of FIAT.  He managed the committee of  the Italia 90 World Cup Finals, he headed up the team behind Italy’s Team Azzurra challenge for the Americas Cup and just like M. Biver revived his business.

Ferrari are one of the world’s most iconic products,  a product which  was waiting to be “perfectly-placed” in the horological world.  Previous  flirtations with Girard-Perregaux, Panerai and Cabestan fizzled out and hearts were broken.    If Ferrari were a girl, you would have to say she’d “been around a time or two…”  Hublot are experts in product placement,  when they come calling with red roses and chocolates few businesses, even the big ones could resist.  Ferrari will bring an adoring global “tifosi” and major showcase events worldwide, Hublot bring astute marketing knowledge and industry-savvy prowess.  Both brands can tap into eachother’s high tech  materials and know-how. Whether you are a starry-eyed romantic, a cynic or somewhere betwixt and between, take note this one will have a happy ending.

Popularity: 4% [?]

Hublot have just released details of their latest limited edition F1 piece, the Hublot F1 King Power Suzuka.  Last March Hublot announced that they were to become the “Official Watchmaker of F1″ – the ultimate product placement for any watch brand – yet Hublot have been remarkably restrained with their F1 watch releases.  We have not been inundated with F1 race-inspired editions, quite the opposite in fact – astute marketing which has left fans of both F1 and Hublot just wanting more – until now.

……….. The Suzuka circuit has been the backdrop for many end of season, edge of the sofa moments for F1 fans.  The circuit is a twisting figure of eight – just the sort of layout you would love to replicate with your scalextric track.  It’s the one with the big ferris wheel and an even bigger history to match – perhaps best known for the Prost/Senna duels of 1989 and 1990.  In 1989 both were racing for the championship, both driving for McLaren and when Prost “turned-in” on Senna during an all-or-nothing overtaking move, Prost was off – Senna got back on track, drove the race of his life but was later excluded for cutting a chicane.  Prost went on to win the championship.  Fast forward to 1990, same circuit, same rivalry with the added bitterness of the events of the previous year’s outcome.  Senna on pole but was denied his request to start the race on the “clean side” of the track and stated that if he was challenged going into the first corner by Prost he was not going to back-off.  He was challenged.  Both cars ended up in the sand-trap and Senna was champion. This was passionate racing, not the clinical corporate stuff we have become conditioned to today, it was damn-the-sponsors we want to win.  Missed it?  re-live it on YouTube……….

So a worthy circuit to honour with a new Hublot F1 piece then, and one which provides a new colourway for the latest King Power which looks more than tasty in Japan’s red and white.  As always it is techy both in looks and the construction materials used to create it  – that brake disc inspired ceramic bezel with the chunky Hublot screws, the superb dial layout and that outstanding King Power case – it’s all good.

The Hublot F1 King Power Suzuka comes presented on a Nomex/rubber combination strap and will be a limited edition of 250 pieces.

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Popularity: 6% [?]

This one was released last month, but I can no longer ignore it…. the Hublot Chukker Bang – a Big Bang with the horological equivalent of “bull bars” on its dial, developed in conjunction with Polo star Racundo Pieres.

The Jaeger-LeCoultre Reverso is, of course the most famous Polo watch.  Eighty years old, its design is both elegant and enduring.  Originally created to protect the watch dial during sporting pursuits such as polo, its flip-over watchcase has become a cult classic.  The Chukker Bang although made to perform the same task, is the antithesis of the JLC – the reverse of the Reverso. Partly obscuring a watch dial with a grille, even if that watch is a Big Bang shouldn’t work, but strangely enough it does.  Hublot’s Big Bang was never a watch designed to be hidden beneath a cuff and this one makes quite an impact.

The piece is designed within the 44mm Big Bang case, this one is constructed from titanium as is the grille so although it may look hefty it will be easy on the wrist.  The matt black dial features lume coated indices and hands, with contrasting red chronograph and minute counter hands.  The bezel is black ceramic with six instantly recognisable Hublot screws made from titanium.  On the side the pushers are steel/rubber and the solid caseback is decorated with “Chukker Bang” engraving.  For a complete transformation the grille can be removed revealing a rather tasty if more reserved watch, the Big Bang always looks its very best when clad in black.

The Polo-inspired design isn’t just superficial inside is the the HUB 1141 Polo Fly-Back Automatic Chronograph movement with a “chukka” counter which will time a 7 minutes 30 seconds period of polo-play.  The central chronograph hand completes its revolution of the dial in 30 seconds, twice the speed of more traditional timers.

The Hublot Chukker Bang comes presented on a black rubber and beige leather strap and will be a limited editon of 500 pieces.  Think something is missing?  Also available is a version with a diamond-set grille.

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Popularity: 6% [?]

Hublot’s Jean-Claude Biver once again brought traffic to a halt to open another brand boutique this time in London’s New Bond Street, and to help with the launch was tennis icon Ilie Nastase for whom a new limited edition Big Bang, the Nastie Bang was unveiled.

If you were a lawn tennis fan in the 1970′s then you had a decision to make, should you cheer for the cool-headed, silky smooth Björn Borg or the charismatic and feisty Ilie Nastase?  Borg was impeccable and flawless, Nastase took to the courts like a slightly scruffy rock star and his show-man antics had the more traditional Wimbledon spectators choking on their Pimms.  Borg is remembered for his supreme perfection and has his name on a nice collection of men’s underwear, Nastase on the other hand was passionate and slightly dangerous and now has a very tasty Hublot Big Bang designed in his honour………

The piece features a 44.5mm microblasted black ceramic case.  The dial is anthracite grey with black nickel appliques and faceted black nickel hands and a red chronograph hand.  The Nastase personalisation comes in the form of a “tennis ball” 30 minute counter at 3 o’clock and a 60 seconds counter at 9 o’clock with tennis points markings, 15-30-40.  Ilie’s signature appears beneath the sapphire at 6 o’clock and the sapphire case back is inscribed with an image of the man himself.

Inside is Hublot’s HUB 4100 Calibre automatic chronograph movement.  Water resistance is to 100 metres.  Nastase won 132 titles in his career and in tribute to this the watch will be an edition of 132 pieces.  The Hublot Nastie Bang  comes presented on a black rubber and leather strap with contrasting yellow stitching.

Popularity: 6% [?]

How boring the watch industry would be without Hublot’s charismatic Jean-Claude Biver.  He is simply unstoppable.  His knack for forming business partnerships where previously there were none ensures that his list of “friends in high places” continues to grow and grow – which must leave the CEOs of other brands more than a little perplexed.  For Hublot’s latest release, the Oceanographic 4000, the brand form an alliance with the prestigious Oceanographic Museum in Monaco ( – ingenius!) and the watch is, of course no ordinary diver’s watch.  It is capable of withstanding the pressures of a recorded depth of 4000 metres.  And it’s quiet a looker.

At such depths, as you can imagine it is all about survival,  so for a wristwatch to cope with such conditions without imploding required substantial research and development and the addition of a few safety features.  The seal has been tested to 5000 metres and it passed.  The sapphire has a thicknesss of 6.5mm.  The screw-down case back is made from super strong grade 2 titanium.  On the case side are two screw-down crowns.  At 2 o’clock is a unidirectional crown to set the dive time protected by an oversized guard which is not only a life saving feature, but is also quite swanky too.  The other crown at 4 o’clock is used for winding and setting the date and the time.  Both are perfectly positioned for ease of use.  To alleviate the watch equivalent of “the bends”, a stainless steel helium valve is positioned at 10 o’clock just out of shot on these images.

High readability is ensured.  Everything that you need to see has a liberal coating of SuperLuminova including the internal rotating flange which counts down the dive time.  Otherwise the dial is uncluttered, clean and clear.

At 48mm it’s big and chunky, but it’s not unwieldy thanks to super-light case construction.  Two versions are available, titanium case edition limited to 1000 pieces and All Black carbon fibre edition, limited to 500 pieces.   Inside is the automatic winding HUB 1401 movement with power reserve of 42 hours.

The King Power 48mm Oceanographic 4000 comes with two lengthened tongue and buckle straps, a style rare for Hublot, but more manageable while wearing diving gloves.

Popularity: 7% [?]

During the build up to the Brazilian Grand Prix, Hublot unveil two new pieces, the King Power Ayrton Senna and the King Power Tourbillon Ayrton Senna.  Previous Senna tribute pieces by Hublot have formed part of the Big Bang collection, but since the release of the King Power F1 to celebrate the brand becoming F1′s Official Watchmaker, it is a natural progression that these special timepieces should now form part of the King Power portfolio.

Recently I had a conversation with a young F1 fan about the current F1 season, and how exciting it is that the Driver’s Championship is still open as the last few races approach – obvious comparisons to the Prost/Senna end-of-season championship battles were made, and it was with great sadness that I realised that the young lad had never witnessed Senna race, had never seen him animate a qualifying session to claim pole position in the last few seconds.  In 1994 when the world mourned the premature death of Ayrton Senna even those who did not follow F1 racing quickly realised that someone very special had been lost.  This year Senna would have celebrated his fiftieth birthday.

The King Power Ayrton Senna measures 48mm and as you would expect the materials used are cutting-edge – carbon fibre and ceramic bezel with titanium screws, a 48mm carbon fibre case and a matt black carbon dial with a very trick power reserve indicator comprising green, blue and red dots an ingenious design which takes F1 inspired themes to a whole new level.

The Hublot King Power Senna - note the super cool power reserve indicator

The movement is the Hublot Calibre HUB4247 with Split Seconds Chronograph function.  The sapphire crystal is stamped with the signature of Ayrton Senna in yellow matching the hands and indices in this otherwise boldly dark timepiece.  The King Power Ayrton Senna comes presented on a black Nomex and rubber strap.

THe Hublot King Power Ayrton Senna

The King Power Tourbillon Ayrton Senna is powered by the Hublot Calibre  HUB6300, a column-wheel chronograph with clutch tourbillon escapement coupled directly onto the cage.  Again high-tech materials are used – carbon fibre case, ceramic bezel with circular satin finishing and titanium screws.  The power reserve is positioned over at the 9 o’clock position.

The Hublot King Power Ayrton Senna Tourbillon

This very special piece will be an exclusive edition of just 10, each will feature a caseback engraving of one of Ayrton’s career achievements chosen for inclusion by his family.  The King Power Ayrton Senna Tourbillon comes presented on a striking yellow strap with green and blue stitching in honour of his nationality.

In his lifetime Senna was an extremely generous individual donating large parts of his fortune to help the poor in Brazil, especially children and young people.  He was an astute businessman with a flair for marketing his own brand “Senna”.  On his death, this charitable work continued with the founding by his family of the “Instituto Ayrton Senna” which continues to transform the lives of thousands.  It is in keeping with this spirit of generousity that Hublot collaborate with the institution to create the Senna timepieces and share with them the profits.

Popularity: 7% [?]