Armin Strom have been announced Official Timing Partner of the Virgin Racing F1 Team.
Virgin is of course a well known global brand - there is hardly a single commercial pie into which Richard Branson has not successfully dipped his finger, music, travel, financial services, communications to name only a few and of course Formula One.
Armin Strom AG founded in 2006 might sound like a very youthful watch brand yet when it was founded Armin Strom had already spent a long career at the bench producing exquisite handcrafted timepieces with characteristic skeletonisation of the highest quality. With a new movement, their first in-house Calibre the ARM09 unveiled almost a year ago and presented at Baselworld 2010 housed within the One Week Earth Collection, it has already been a great year for the brand.
That this will be an interesting marriage of these two very different companies is in no doubt. I suspect that the offspring of this commercial daliance will be technical, superbly crafted limited editions, possibly forming part of the Armin by Armin Strom collection.
F1 fan? read more about F1 drivers and their watches from Senna to Schumacher and beyond here.