From charismatic Cuban watchmakers, Cuervo Y Sobrinos came a rather unusual press release today, in that it contained news on the release of a stunning limited edition of luxury writing instruments in honour of the legendary Mille Miglia motor race which was contested competitively between 1927 and 1957 and which now winds it's (now significantly reduced) route through the Italian countryside each May.
The pens are the result of a collaboration between Cuervo Y Sobrinos and renowned manufacturers of luxury writing implements Elmo & Montegrappa and this limited edition of just 1609 (to reflect the 1609 Km of the original 1000 mile race) feature stainless steel detailing invoking thoughts of radiator grilles of the period and also carrying the Mille Miglia motif on their flanks as well as the Cuervo Y Sobinos motif embossed onto various components of the pen case.
With the official timing partner of the classic event being Chopard, I think that Cuervo Y Sobrinos have taken a clever route to gain association with the Mille Miglia - even so far to have the pens created in the same red colour as the detail on the race's logo and by calling their new instruments Freccia Rossa - or Red Arrow - which is itself an integral element of the same logo.
Don't forget to click on the image below to enlarge....
Here is a look at the press release from Cuervo Y Sobrinos:
"Cuervo y Sobrinos and the Mille Miglia 2010
The prestigious watch brand Cuervo y Sobrinos has demonstrated during the last years an unfailing attachment to the world of the classic car by being involved in several national or international classic cars events and competitions. The world of the vintage cars and the values of the Latin brand with Swiss heart are very close: tradition, elegance, glamour and performance:
The legendary race "Mille Miglia", also called “Freccia Rossa" (red arrow because of the typical logo), denominated "the most beautiful car race in the World” by Enzo Ferrari, was held for the first time in June 1927, travelling from Brescia to Rome and back for a total of exactly 1000 miles.
Today the “Mille Miglia” stands for Italian passion, elegance, glamour and spirit of adventure.
Cuervo y Sobrinos is proud to announce a very prestigious partnership with this famous competition by creating a distinguished line of writing instruments Cuervo y Sobrinos "Mille Miglia".
Marzio Villa, president of the Swiss brand, has a long and strong expertise in the world of classic cars. This year 2010 he participates for the 4th time in a row with his Alfa Romeo Giulietta Sprint from 1956.
The 2010 edition of the started on May 5th with a gala dinner for all international participants together with the local authorities and selected clients from Cuervo y Sobrinos.
The race starts on May 6th from the Piazza della Loggia in Brescia, a very nice and typical square in the center of the city. It is in this unique environment that Cuervo y Sobrinos was presenting the new Mille Miglia writing instruments to the public. All products are produced in a limited edition; the design is very exclusive and underline the racing character of the products. As guarantee for the high quality of the products, it is noteworthy to mention that production of the Mille Miglia writing instruments has been done by the prestigious pen manufacturer Elmo & Montegrappa.
After a step in Bologna, the participants reach Rome on May 7th, with all cars arriving at the one of the more emblematic buildings of the Italian capital: Sant Angelo.
Cuervo y Sobrinos has created a limited edition of 1609 pieces, a clear tribute to the 1000 miles (=1609 kilometers).
The following day back from Rome to Brescia where the race finished on Sunday May 9th.
The final ceremony, together with the prizes award, was held in the prestigious Museum Mille Miglia where are all the information, archives and pictures of this historical race.
For Cuervo y Sorbrinos the association with the Mille Miglia is a further confirmation that the brand is consistently growing and is becoming an international success story."