The Big Bang, signature collection of the Hublot brand is quite simply a fine example of the perfect horological business model - one product (-ish) with infinite possibilities for limited edition versions, all credit to Hublot's enigmatic CEO Jean-Claude Biver, a master in global product placement. A new edition, the Hublot Aero Bang FMM, a collaboration with the Mexican Football Federation (FMM) has just been unveiled and will be a limited edition of 250 pieces. This is the second tribute piece released in this sporting partnership, the first in 2007 was a fairly tame affair compared to the latest boldly styled piece which features strong use of the green and red Mexican team colours on the openworked dial and hands.
Other football-themed releases by Hublot include pieces forManchester United, the Swiss National team and a recent tribute to Diego Maradona. A few weeks ago Hublot became the first official timekeeper in the history of the FIFA World Cup, perhaps marketing strategists at Omega etc also deserve a Big Bang....on the ear, for letting that one slip by.