Hublot, creators of swanky, techy timepieces, official partners of Ferrari, official watchmaker of F1, football teams and entire football tournaments now offer the ultimate in customer service - a courtesy watch for when yours is being serviced.
Hublot term this their "Atelier Watch" and it will be available at all of their boutiques for use until your own Hublot arrives back from the menders in tip top condition. It's not a flamboyant or peacockish timepiece but it does provide you with a "spare" watch free of charge and it also offers the brand another opportunity to do what they do best - stealing a march on all the other watch brands in the business.
The Hublot Atelier watch has a black composite case and bezel and comes presented for use on a black rubber strap and is powered by a quartz movement - note the "not for sale" inscription on the dial.
There are now 49 Hublot boutiques worldwide, and this complimentary service will be offered to customers at the discretion of each. Brand loyalty being of paramount importance, this is a fine horological customer service feather in the cap of Hublot which perhaps others might be inclined to follow.
Want to see some "For Sale" watches in the Hublot portfolio? View our archives here.