Jaeger-LeCoultre present a (very) limited edition version of their sublime Master Memovox International for the Parisian store, Colette. Maybe "store" does not say enough - Colette is a retail concept store which stocks only the coolest if curious products, stuff you won't find anywhere else. The latest Jaeger-LeCoultre piece has been created especially for an exhibition at Colette, the "Cabinet de Curiosités de Thomas Erber" which will run during December. Only three Colette editon Memovox pieces will be made.
Back in January Johnny wrote about the Master Memovox International pieces which were unveiled at the SIHH in Geneva. Two versions were released - 18kt pink gold limited to 250 pieces and a stainless steel model, limited to 750 pieces. Therefore, it would seem that the Colette Limited Edition is in fact a limited edition of a limited edition. The piece features a black PVD coated watchcase and the city of Paris on the rotating disc at the centre of the dial has been replaced by the word "Colette". Perhaps the brand are dipping a toe into the black PVD-clad dress watch niche, after all customised blacked-out Rolex pieces have been grabbing headlines this year, but in this case maybe the plain stainless steel case is better suited to this classic.
With a release of just three pieces the Jaeger-LeCoultre Master Memovox International Colette Edition will be purely a collectors piece. Each will probably be stored safely away, unworn - well what would your eagle-eyed good lady say if you'd some other girl's name inscribed on your watchdial? - unless of course her name just happens to be............. Colette.