N.O.A. present the MMTH 001 Automatic Chronograph, new for 2011. NOA MMTH - IMHO that's a lot of capital letters for a wristwatch, sounds more than a little bit crytic perhaps? I'll explain. N.O.A. - the watch brand, founded in 2003, brainchild of Nicola Andreatta, hence the N.O.A. initials (or as some say it stands for "None Of the Above"), and MMTH - mammoth as in colossal, enormous, huge. The watch? like the entire N.O.A. portfolio is a very tasty mix of Swiss made quality and Italian design flair with an instantly recognisable satellite dish dial.
The case is black DLC sandblasted stainless steel with a chunky notched bezel. Measuring 48mm you can guarantee this one will get noticed. On the dial are hours, minutes, seconds and chronograph. The signature inner ring with those generous luminous dot hour markers produces a unique 3D effect. Images often do not do justice to watches with "depth" and you can bet that this one will look so much better on the wrist.
Inside is an Automatic ETA Calibre modified to include the chrongraph function.
The N.O.A. Mammoth 001 Chronograph comes presented on a sculpted rubber strap.