Omega release a limited edition piece, the Seamaster 1948 Co-Axial London 2012.
Is there a better showcase for a watch company than the Olympic Games? Omega are intrinsically linked with the Games. They were the first brand to officially time all the disciplines back in 1932. When the London 2012 Games begin in just under a year, it will be the 25th time that Omega have been the official timekeeper for the event. Naturally you would expect a bit of hoo-hah, a lot of fuss and an Olympic-inspired piece with five interlocking rings proudly inscribed across its dial. Well, actually, no. The Omega Seamaster 1948 Co-Axial London 2012 is one of the most understated Olympic tribute pieces released in recent times.
The stainless steel case measures 39mm with a polished bezel. The opaline silver dial is clean and uncluttered with a small seconds located at 6 o'clock. The logo beneath the 12 is very vintage as are the hour markers and undersized white gold Arabic numerals. Inside is the Chronometer Certified Omega Calibre 2202 with Co-Axial escapement and 48 hours power reserve.
For this piece, Omega save the ceremonial hoopla for the caseback which features an 18 carat gold medallion embossed with the controversial "can you tell what it is yet?" London 2012 Olympic Games logo.
The Omega Seamaster 1948 Co-Axial London 2012 is limited to 1948 pieces (London last hosted the Games in that year) and comes presented on a black leather strap.