Perrelet present a new addition to their portfolio - the Perrelet First Class Collection.
The collection is based on a 3-hands-date movement and is described as being a kind of entry level piece for "young dynamic executives" and it would indeed be a grand piece to start with even for an upwardly mobile bloke. With regard to product placement and marketing, Perrelet really are quite clever. They are one of the few brands which seem to "get" social media marketing, their MD in the USA Michael Goldstein is himself a blogger and with the brand having gained a younger client base recently with the successful launch of the Turbine, the more attainable Perrelet First Class collection shows great potential.
The Perrelet First Class with black dial and Arabic numerals
The collection displays a classically plain style which although traditional is bang on-trend if you consider the amount of vintage re-issues this year and is available in black, anthracite or silver-white dial with either Arabic numerals or applied indices. The stainless steel case measures 42.5mm and features the fluting synonymous with this brand on the sides, with the Perrelet rotor stamped onto the caseback for the first time, a concession to the normal exhibition caseback which the brand normally favours. The movement is the P-261 Automatic with 40 hours power reserve.
The Perrelet First Class comes presented on black or brown alligator leather strap.